• Wed. Aug 10th, 2022

Gen Z is obsessed with text-heavy memes on Instagram. But why?


Aug 10, 2021

LOS ANGELES: Last month, singer Courtney Love, who is a keen observer of social media trends, posted a cryptic message on Instagram.

“Lots of people don’t understand Gen-Z,” she wrote. “I think they’re funnier than any other generation I’ve ever known.”

Accompanying Love’s Instagram post was a blurry photo of herself and a gallery of unrelated and messy screen-shotted memes filled with nonsensical text overlaid on random photos. Love gave a shout-out to several accounts that ha .

Love was mimicking and complimenting a kind of social media post that is now sweeping through Instagram. Known in internet slang as shitposting, this style of posting involves people — usually young people — publishing low-quality images, videos or comments online. On Instagram, this means barraging people’s feeds with seemingly indiscriminate content, often accompanied by humorous or confessional commentary.

A growing ecosystem of Instagram accounts has embraced this text-heavy posting ..

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