• Thu. Jul 7th, 2022

Fans rip Ulta Beauty for shocking email about Kate Spade’s suicide

Byaayme

May 3, 2022

Ulta Beauty is attempting to makeup with fans after ugly backlash over its latest “tone-deaf” email promotion.

The cosmetics mega company sent out an email for a Kate Spade perfume on Sunday that unintentionally alluded to the designer’s suicide. Ulta’s message to customers read “Come hang with Kate Spade” alongside a sale for its beauty products.

Spade died by suicide when she hanged herself in 2018. She was 55.

The beauty behemoth apologized in a statement to The Post on Monday.

“Ulta Beauty recently sent an email featuring Kate Spade New York fragrance with an insensitive subject line and for this, we sincerely apologize,” the rep said. “Mental health is a very serious, important issue in this country, and not something we would ever take lightly. We apologize to the Spade family, our Kate Spade New York brand partners and to our guests. Thank you for understanding as we strive to do better.”

Fans were appalled by the reference and expressed outrage on social media.

“How disgusting to use for clickbait,” wrote one, believing the message was written intentionally.

“I cannot believe I got this email today,” one person wrote on Twitter. “Is this some kind of sick joke? How insensitive and absolutely tone-deaf. Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting.”

Another chimed in, “Just got this email … this is wrong of Ulta Beauty … Kate Spade committed suicide by hanging herself.”

“Ulta Beauty corporate probably having a MELTDOWN realizing somebody sent out a promo email with the subject line Come hang with Kate Spade … somebody’s losing their job,” a user added.

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